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Why your ad was rejected by Meta

If your ad status reads "Rejected", Meta reviewed it against its Advertising Policies and declined it — and most rejections are fixable in a few minutes.

Why this happens

Every Meta ad is checked against Meta's Advertising Policies before it can deliver. When the ad text, image, video, or destination URL conflicts with those policies, Meta rejects the ad and states a reason.

The decision is Meta's. The status and reason shown here are what Meta reports back.

Who this affects

Anyone running Facebook or Instagram ads. A rejection normally applies to an individual ad, so the rest of the campaign can keep delivering while you fix it.

Fastest fix

  1. Open Ads Manager to check the rejected ad and read the status detail. Meta's reason appears there, and it's the fastest route to the fix.
  2. Edit only the element the reason points to — the ad text, the creative, or the destination URL.
  3. Republish. The ad goes back into review and usually clears within 24 hours.

Wording you'll commonly see:

  • "Your ad was rejected because it doesn't comply with our Advertising Policies"
  • "This ad wasn't approved because of its ad text."

The first is generic, so you'll need to work through the causes below. The second names the offending element for you.

Other causes and fixes

  • Personal attributes: Copy that implies you know something about the reader — "Are you overweight?", "Struggling with debt?" — isn't allowed. Rewrite in the third person, about the product rather than the person: "A program built for sustainable, steady weight loss."
  • Before-and-after or unrealistic results imagery: Split-screen transformations, dramatic body comparisons, and implied guaranteed outcomes get rejected. Swap in product, lifestyle, or in-use imagery and describe results in realistic terms.
  • Restricted content: Alcohol, supplements, CBD, gambling, and dating need extra permissions, age gating, or country restrictions before Meta will run them. Check Meta's requirements for your category and apply the restrictions, or promote a compliant page instead.
  • Special Ad Category not declared: Ads about housing, employment, credit, or social issues, elections, and politics must be declared as such, or Meta rejects them. See "Set up Special Ad Categories (housing, credit, employment)".
  • Landing page that doesn't work or doesn't match: A destination that errors, redirects unexpectedly, or doesn't deliver what the ad promised will be rejected — the page has to match the promise in the ad. Open the URL and confirm the offer is there.
  • Sensational imagery, heavy text overlay, or someone else's brand: Shocking visuals, images that are mostly text, and logos, trademarks, or celebrity likenesses you don't have rights to are all common causes. Replace the asset.

If the rejection looks wrong

Meta's review is partly automated, so false positives happen. Request a review from the ad's status detail in Meta Ads Manager, or from Meta's Account Quality page, and briefly explain why the ad complies.

Don't republish the same ad unchanged hoping it slips through. Repeated violations count against your account standing, so fixing is safer than resubmitting.

If nothing works

Gather this before you contact support through your settings page:

  • Campaign name and ad name
  • The rejection reason, copied word for word
  • The ad text, the creative, and the destination URL
  • Whether you've already requested a review, and Meta's reply