---
title: Set up Google conversion tracking
description: How to Set Up Google Conversions (Updated Guide)
---

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# Set up Google conversion tracking

## Setting up Google conversions helps you track the results of your ads — like sign-ups, purchases, or other key actions visitors take on your website. Conversion tracking is essential for measuring the success of your advertising campaigns.

🔗 This set up is entirely on your Google Ads account and your website. **For the full official guide, visit [Google Ads Help](https://support.google.com/google-ads/answer/16560108?sjid=5249029843104080023-SA&visit_id=638980347502379458-3790594448&rd=1).**

### Step 1: Connect Your Website

1. In your **Google Ads** account, go to **Goals → Summary**.
2. Select **+ Conversions on a website** → **Add URL**.
3. Enter your **website domain** and click **Scan**.
   
     - If a **Google tag** or **Google Analytics property** is detected, you’re all set to start measuring conversions.
     - If not, you’ll be prompted to **set up a Google tag** — follow the instructions to install it on your site.

### Step 2: Create a Conversion Action

1. Choose the **conversion category** (like “Purchase,” “Sign-up,” or “Page view”).
2. If you use **Google Analytics 4**, you can **bulk import** events from your linked property or **create a new event** manually.
3. Define your conversion:
   
     - Name the conversion
     - Choose how it’s tracked (by URL or with code)
     - Adjust optional settings like value, count, and attribution model

### Step 3: Finalize and Verify

1. Review your new conversions in **Goals → Summary**.
2. Make sure your **Google tag** is active and firing correctly.
3. (Optional) Enable **Enhanced Conversions** to improve accuracy.
4. To troubleshoot issues, use **Google Tag Assistant** or review the status in your conversion table.

---

✅ **Tip:** If your site already uses **Google Analytics 4**, connecting it to Google Ads is the easiest way to reuse your existing events for conversion tracking.

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