--- title: Run Facebook & Instagram ads description: Meta --- [Skip to content](https://aiads.tips/run-facebook-instagram-ads#main-content) English Show submenu for translations [Submit a ticket!](https://aiads.tips/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket!](https://aiads.tips/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [AI Ads Help Center](https://aiads.tips/?hsLang=en) 2. [Launch Campaigns](https://aiads.tips/launch-campaigns?hsLang=en) 3. [Platform guides](https://aiads.tips/launch-campaigns?hsLang=en#platform-guides) # Run Facebook & Instagram ads ## Meta campaigns run across Facebook and Instagram simultaneously, reaching your audience on both platforms with a single setup. This article walks you through creating and launching a Meta campaign from start to finish. #### Who this is for If your campaign involves housing, employment, or credit, read **Set up Special Ad Categories** before you begin. #### Before you begin - Your Meta (Facebook) ad account is connected. If not, see **Connect Meta (Facebook & Instagram)**. - Brand context is set up for this workspace. The AI uses it to generate ad copy and creatives. See **Set up brand context**. - Your Facebook pixel is connected if you want to run conversion or retargeting campaigns. See **Create and connect a Facebook pixel**. - You have at least one image, video, or URL ready — or plan to generate creatives with AI. #### Steps 1. Open the **Advertise** tab from the top navigation and click **Meta**. Facebook and Instagram placements are included automatically. 2. Select your **campaign goal**. The most common goals for Meta are: - **Leads** — collect contact info via an instant lead form - **Messages** — get people to message you on Facebook, Instagram, or WhatsApp - **Traffic** — send people to a website, landing page, or app - **Sales / Conversions** — drive purchases or sign-ups (requires pixel) Not sure which to pick? See **Choose the right campaign goal**. 3. Add your **ad creative**. You have two options: - **Upload your own:** Add images or video. Using both square and portrait formats is recommended to cover all Meta placements (Feed, Stories, Reels). - **Generate with AI:** Click **Generate creative** and describe your ad. The platform uses your brand context to create on-brand visuals and copy. 4. Set up your **audience**: - **Interests:** Add relevant interest categories to reach people likely to care about your offer. - **Custom audiences:** Use a saved audience, retargeting list, or lookalike audience if available. - **Location:** Country, region, city, or radius around an address. - **Age and gender:** Narrow if you have a clear demographic; leave broad for AI-driven delivery. 5. Add your **destination** based on the goal you selected: - **Traffic / Sales:** Enter your destination URL. Make sure the page loads correctly and matches the ad's promise. - **Leads:** Select or create a lead form. - **Messages:** Set up your message conversation flow. 6. Set your **budget**: - Enter a **daily budget** — the maximum amount spent per day. - Meta recommends a minimum of $5–10/day to give the algorithm enough data to optimize delivery. 7. Click **Launch campaign**. The campaign is submitted to Meta for review. #### Expected result After clicking Launch, your campaign status changes to **In Review**. Meta typically reviews ads within a few minutes to 24 hours. Once approved, the status changes to **Active** and the campaign begins spending. You'll start seeing impressions in your campaign dashboard once delivery begins. #### Common issues - **Campaign stuck on "In Review" for over 24 hours:** This is unusual. Check the campaign for any policy issues (restricted content, prohibited claims, missing disclosures). See **Why your ad was blocked by Meta**. - **Campaign is Active but not spending:** Your budget may be too low for your audience size, or the audience is too narrow. See **My ad isn't spending — what's wrong?** - **Ad rejected:** Meta will notify you of the reason. Common causes are prohibited claims, low-quality creative, or missing Special Ad Category settings. See **Why your ad was blocked by Meta**. - **Creative not generating:** Make sure brand context is set up. Without it, the AI has no reference to generate from. See **Set up brand context**. - **Facebook and Instagram account not appearing:** Your ad account may not be connected or may have a permission issue. See **Why your page or account doesn't appear**. #### Related articles - Choose the right campaign goal - Edit a live campaign - My ad isn't spending — what's wrong? - How Optimize for Me works **Tips for better results** - Start focused: one ad group per theme or product, 5–10 closely related keywords each. Tight groups make it easier to write relevant copy and review performance. - Use all 15 headline slots: Google uses its machine learning to find the highest-performing combinations. The more options you give it, the more it can optimise. - Match your landing page to your ad: if your headline says '30% off running shoes', the landing page should show exactly that. Mismatched pages lower your Quality Score and increase costs. - Check back after 7 days: once you have enough data, you can use Optimize for Me, to let the AI automatically refresh underperforming ads and focus your budget on what is working. Note that Optimize for Me does not work on Performance Max or YouTube campaigns. - [Start Here](https://aiads.tips/start-here?hsLang=en) - [Connect Your Accounts](https://aiads.tips/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://aiads.tips/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://aiads.tips/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://aiads.tips/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://aiads.tips/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://aiads.tips/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://aiads.tips/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://aiads.tips/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://aiads.tips/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://aiads.tips/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://aiads.tips/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://aiads.tips/creative-ai-tools?hsLang=en) - [Optimize & Results](https://aiads.tips/optimize-results?hsLang=en#main-content) - [AI optimization](https://aiads.tips/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://aiads.tips/optimize-results?hsLang=en#reading-results) - [Improve performance](https://aiads.tips/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://aiads.tips/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://aiads.tips/optimize-results?hsLang=en#troubleshooting) [![Screenshot 2025-10-30 at 3.21.18 PM](https://aiads.tips/hs-fs/hubfs/Screenshot%202025-10-30%20at%203.21.18%20PM.png?width=275&height=114&name=Screenshot%202025-10-30%20at%203.21.18%20PM.png "Screenshot 2025-10-30 at 3.21.18 PM")](https://aiads.tips?hsLang=en)