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Run ChatGPT ads

ChatGPT ads reach people while they're actively comparing options and making decisions inside a conversation. This guide walks you through launching a ChatGPT campaign from scratch — from choosing your goal to getting your ad live.

 
 

Before you begin

  • Your ChatGPT ads account must be connected. See Connect ChatGPT ads.
  • You'll need an image, a headline, and a description ready — ChatGPT ads use a single sponsored card, not video.
  • Your OpenAI advertiser account must have a billing method added in Ads Manager.

Campaign goals available on ChatGPT

When launching on ChatGPT, you will be optimizing for Clicks: priced per click (CPC). Best for driving traffic, leads, or conversions — you're only charged when someone clicks.

How to launch a ChatGPT campaign

  1. Go to the Advertise tab and click ChatGPT.
  2. Describe your campaign with a short, plain-language context hint. You should focus on what you want to offer, whether it's a product or service, and relevant details about that.
  3. Select the creative generator to be used, or use your own.
  4. Set your creative:
    • Must contain at least one square image plus a related Title and Description.
    • Up to four creative variations are allowed.
  5. Set your audience — location, age, gender, interests, or a saved audience. The AI will generate some for you, you just need to add the targeted location.
  6. Configure the destination website.
  7. Set your budget and review your campaign settings. The budget required is of at least $25 daily.
  8. Click Launch.

Common issues

My ChatGPT ad was rejected

OpenAI reviews every ad's copy, image, and landing page before it goes live. Common rejection reasons include restricted categories (gambling, adult content, alcohol and tobacco, political content, recreational drugs), a landing page that doesn't match the ad creative, or claims that can't be substantiated. Check the rejection reason in your OpenAI Ads Manager account and edit accordingly before resubmitting.

My API key won't connect

Double check you copied the full key with no extra spaces, and that it hasn't been revoked or regenerated in your OpenAI Ads Manager account. Each key is tied to a single advertiser account, so a key created for a different account won't work here.

My campaign isn't spending after approval

Check that your targeting isn't too narrow — an overly specific description or location can limit how many conversations your ad is eligible for. Also confirm your budget meets the $25/day minimum. If your context hint is broad enough and your budget is sufficient, give the campaign a few days to gather signal before adjusting.