Run Bing (Microsoft) ads
Microsoft Advertising (formerly Bing Ads) lets you run search campaigns across Bing, Yahoo, and the Microsoft Audience Network. The audience skews older and more professional than Google Search, and CPCs are typically lower — making it a useful complementary channel, especially for B2B and finance verticals.
Before you begin
- Your Microsoft Advertising account must be connected. See Connect Microsoft Advertising.
- Your Microsoft Advertising account must have a payment method added.
- Your brand context should be complete — our app uses it to generate keyword suggestions and ad copy.
Campaign setup
- Go to Advertise and select Microsoft / Bing as the platform.
- Choose the product you want to advertise and tap on Generate.
- Issue any tweaks needed and launch.
Keywords and targeting
Keyword targeting for Bing works similarly to Google Search. Our platform generates AI keyword groups based on your brand context — select the groups that match your campaign intent.
Bing's audience is smaller than Google's, so keywords with lower search volume on Google may have even lower volume on Bing. Start with your highest-intent, most specific keywords rather than broad themes — quality of intent matters more here than volume.
Location targeting is available by country, region, or city.
Ad creative
Microsoft Search ads use the same text-based format as Google Search: headlines and descriptions that appear in the search results. The Platform generates these from your brand context and campaign objective. You can edit the generated copy or regenerate until the messaging is right.
Microsoft supports Responsive Search Ads — you provide multiple headline and description variations and Microsoft's system automatically tests combinations to find the best performers.
Launching your campaign
Review your keyword selection, targeting, budget, and ad copy, then publish. Microsoft typically reviews new ads within a few hours. You'll receive a notification if any ads are disapproved.
Once approved, your ads run across Bing search results, Yahoo (powered by Bing), and the Microsoft Audience Network — reaching users on Windows, Edge, and Microsoft-owned properties.
Common issues
My account isn't connecting
Make sure you're signing in with the Microsoft account that has admin access to the Advertising account. If you manage multiple accounts, verify you're selecting the correct one during the connection flow.
Low impressions or no spend
Bing's search volume is smaller than Google's, so some keyword groups may have minimal traffic. Add more keyword groups, or widen your location targeting. You can also check estimated search volume for your keywords directly in the keyword planner.
Ads disapproved
Microsoft Advertising enforces content policies similar to Google. Common disapproval reasons include misleading claims, restricted categories (finance, healthcare, etc.), or destination URL issues. Review the disapproval reason in Microsoft Advertising and edit the flagged ad copy or landing page accordingly.
Related articles
- Connect Microsoft Advertising
- Targeting: Google Search
- Run Google Search ads