--- title: Platform Navigation description: A complete map of the platform — what each section does, where to find it, and how Brands, Create, Advertise, Social, and your account settings fit together. --- [Skip to content](https://aiads.tips/platform-navigation#main-content) English Show submenu for translations [Submit a ticket!](https://aiads.tips/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket!](https://aiads.tips/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [AI Ads Help Center](https://aiads.tips/?hsLang=en) 2. [Start Here](https://aiads.tips/start-here?hsLang=en) # Platform Navigation ## A quick map of every section of the platform — where things live and what each area is for. Bookmark this if you're getting started or onboarding a new team member. There are four main sections in the top navigation bar: **Brands**, **Create**, **Advertise**, and **Social**. Your account settings and profile are accessible from the avatar in the top-right corner. #### Quick map - **Brand** — ad account connections, branding settings - **Create** — Creative Hub: creatives, research tools, full ad templates - **Advertise** — launch campaigns, view results, manage optimizations, view leads - **Social** — schedule and manage organic social posts - **Profile (avatar)** — account settings, resources ### Brands The Brands section is where you manage your brand. Within it you'll find: - **Connected Accounts** — shows all platforms linked to this workspace (Meta, Google, TikTok, etc.) with connection status and the option to disconnect or switch accounts - **Brand Info** — name, website, logo, colors, industry - **Brand Voice** — tone and messaging style used for AI-generated ad copy - **Products / Services** — what you're advertising; used by AI to generate relevant creatives and copy   ### Create (Creative Hub) The Creative Hub is where you build, store, and manage creative assets. It's split into three tabs: #### Creative Tools for generating and importing creative assets: - **Import** — upload images/videos or connect existing creative sources - **Product Ads** — turn product images into ads - **Smart Creative** — AI-generated image and video creatives using brand colors and presets - **AI Avatars** — UGC-style video ads with creator-style avatars - **Ad Copy** — AI-generated copy for any platform - **AI Images** — text-to-image generation for ad visuals All generated assets are saved to your Library below, where you can organize them into folders, view Collections, and launch them directly into campaigns. #### Research Audience and keyword planning tools: - **Keyword Explorer** — discover, plan, and save keyword groups for search campaigns - **Meta Audience** — build and save shareable Meta audiences - **Google Audience** — build and save shareable Google audiences Saved audiences from Research are available as presets when creating campaigns. #### Full Ad Templates Platform-specific full ad templates — pre-built campaign formats for Google, Meta, TikTok, LinkedIn, Snapchat, Bing, and Spotify. Select a platform to browse and launch directly from a template. ### Advertise The Advertise section is the main campaign management area. It has three main tabs — Reporting, Optimizations, and Leads — plus a Launch area at the top. #### Launch area Platform tiles at the top of the page — Meta, Google, TikTok, LinkedIn, Spotify, Bing, Snapchat, Direct Mail, and a Preview Platforms option showing upcoming channels. Select any platform to start creating a new campaign. #### Reporting Your campaign results, organized by platform. Use the platform sub-tabs (Meta, Google, TikTok, LinkedIn, Spotify, Bing, Snapchat, Direct Mail, Groups) to filter. The campaign table shows Status, Campaign name, Optimize status, Budget, Spend, Impressions, Clicks, Results, and CTR. Use the date range picker and Columns selector to customize what you see. An Alerts badge flags campaigns that need attention. #### Optimizations Three AI-powered optimization tools: - **Optimize for Me** — automatically improves creatives and audience targeting on Meta and Google using machine learning. Requires at least 7 days of campaign data. - **Budget Optimizer** — reallocates budget across platforms based on performance. Groups campaigns and moves spend toward top performers. - **Rules** — set automated rules for scaling, pausing, or adjusting campaigns based on performance thresholds. Optimize for Me, Budget Optimizer, and Rules are available on Plus plans and above.   #### Leads A unified leads inbox for campaigns using instant lead forms. View and manage leads captured from Meta, LinkedIn, and TikTok lead ads in one place. Shows total leads, estimated opportunity value, and links to create new lead ad campaigns. Filterable by page and platform. ### Social Schedule and manage organic social posts across platforms. Select a platform — Facebook, Instagram, LinkedIn, TikTok, or YouTube — to create a post. Twitter, Google, Pinterest, and Reddit are coming soon. Posts can be organized into folders. Switch between three views: **Calendar** (chronological schedule), **All Posts** (full content list), and **Draft Posts** (unpublished drafts). Each post shows its status: Published, Scheduled, Failed, or Draft. ### Profile and account settings Click your avatar or workspace name in the top-right corner to access: - **Profile** — change your account language and toggle the Guided Product Tour - **Help Center** — opens this help center - **Log out**   #### Related articles - Set up brand context - Connect Meta (Facebook & Instagram)   - [Start Here](https://aiads.tips/start-here?hsLang=en) - [Connect Your Accounts](https://aiads.tips/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://aiads.tips/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://aiads.tips/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://aiads.tips/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://aiads.tips/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://aiads.tips/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://aiads.tips/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://aiads.tips/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://aiads.tips/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://aiads.tips/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://aiads.tips/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://aiads.tips/creative-ai-tools?hsLang=en) - [Optimize & Results](https://aiads.tips/optimize-results?hsLang=en#main-content) - [AI optimization](https://aiads.tips/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://aiads.tips/optimize-results?hsLang=en#reading-results) - [Improve performance](https://aiads.tips/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://aiads.tips/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://aiads.tips/optimize-results?hsLang=en#troubleshooting) [![Screenshot 2025-10-30 at 3.21.18 PM](https://aiads.tips/hs-fs/hubfs/Screenshot%202025-10-30%20at%203.21.18%20PM.png?width=275&height=114&name=Screenshot%202025-10-30%20at%203.21.18%20PM.png "Screenshot 2025-10-30 at 3.21.18 PM")](https://aiads.tips?hsLang=en)