---
title: Optimize & Results | AI Ads Help Center
description: Read your campaign data, improve performance, and put AI to work on your best campaigns.
---

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1. [AI Ads Help Center](https://aiads.tips/)
2. [Optimize & Results](https://aiads.tips/optimize-results)

# Optimize & Results

 Read your campaign data, improve performance, and put AI to work on your best campaigns.

## AI optimization

- [Set up Optimize for Me](https://aiads.tips/set-up-optimize-for-me)
- [How Optimize for Me works](https://aiads.tips/how-optimize-for-me-works)
- [Set up the Budget Optimizer](https://aiads.tips/set-up-the-budget-optimizer)
- [Set up Rules](https://aiads.tips/set-up-rules)
- [Use Optimization Folders to maximize ROI](https://aiads.tips/use-optimization-folders-to-maximize-roi)
- [Turn a Facebook campaign into Performance Max](https://aiads.tips/turn-a-facebook-campaign-into-performance-max)

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## Reading results

- [Read your ad spend and KPIs](https://aiads.tips/read-your-ad-spend-and-kpis)
- [Understand the learning phase](https://aiads.tips/understand-the-learning-phase)

## Improve performance

- [My ad is above or below benchmarks — what now?](https://aiads.tips/my-ad-is-above-or-below-benchmarks-what-now)
- [My Facebook CPM is too high — what now?](https://aiads.tips/my-facebook-cpm-is-too-high-what-now)
- [My Facebook CTR is too low — what now?](https://aiads.tips/my-facebook-ctr-is-too-low-what-now)
- [Improve lead ad quality](https://aiads.tips/improve-lead-ad-quality)
- [Understand Cost Per Lead](https://aiads.tips/understand-cost-per-lead)
- [Optimizing, Scaling & Troubleshooting Meta Ads](https://aiads.tips/optimizing-scaling-troubleshooting-meta-ads)

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## Budget guidance

- [How much should I spend on ads to get results?](https://aiads.tips/how-much-should-i-spend-on-ads-to-get-results)

## Troubleshooting

- [Your campaign is active but not spending](https://aiads.tips/your-campaign-is-active-but-not-spending)
- [Error codes reference](https://aiads.tips/error-codes-reference)

- [Start Here](https://aiads.tips/start-here)
- [Connect Your Accounts](https://aiads.tips/connect-your-accounts#main-content)

    - [Platform connections](https://aiads.tips/connect-your-accounts#platform-connections)
    - [Troubleshoot Connections](https://aiads.tips/connect-your-accounts#troubleshoot-connections)
    - [Pixels & tracking](https://aiads.tips/connect-your-accounts#pixels-tracking)
    - [Account Management](https://aiads.tips/connect-your-accounts#account-management)
- [Launch Campaigns](https://aiads.tips/launch-campaigns#main-content)

    - [Campaign Management](https://aiads.tips/launch-campaigns#campaign-management)
    - [Campaign features](https://aiads.tips/launch-campaigns#campaign-features)
    - [Platform guides](https://aiads.tips/launch-campaigns#platform-guides)
    - [Targeting & audiences](https://aiads.tips/launch-campaigns#targeting-audiences)
    - [Blockers](https://aiads.tips/launch-campaigns#blockers)
- [Creative & AI Tools](https://aiads.tips/creative-ai-tools)
- [Optimize & Results](https://aiads.tips/optimize-results#main-content)

    - [AI optimization](https://aiads.tips/optimize-results#ai-optimization)
    - [Reading results](https://aiads.tips/optimize-results#reading-results)
    - [Improve performance](https://aiads.tips/optimize-results#improve-performance)
    - [Budget guidance](https://aiads.tips/optimize-results#budget-guidance)
    - [Troubleshooting](https://aiads.tips/optimize-results#troubleshooting)

[![Screenshot 2025-10-30 at 3.21.18 PM](https://aiads.tips/hs-fs/hubfs/Screenshot%202025-10-30%20at%203.21.18%20PM.png?width=275&height=114&name=Screenshot%202025-10-30%20at%203.21.18%20PM.png "Screenshot 2025-10-30 at 3.21.18 PM")](https://aiads.tips)