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How To Create an Ad Campaign

Plai lets you create an ad campaign within seconds. Watch the video below and follow the steps! 

 

Follow these steps to create and launch a new campaign using Plai’s Meta Launcher.

1, Complete Your Brand Context

Before generating a campaign, ensure your brand context is filled out. This information helps the AI understand your business and create relevant content. Just type your URL and let Plai scan your site. Or you can manually input the data.

  • Include details such as:

    • Product descriptions

    • Brand colors

    • Language of your ads

    • Tone of voice (e.g., playful, professional)

  • To edit these details, click the Edit button in the brand context section.

2. Head over to the Advertise tab and Choose Your Platform

  • Open the Meta Launcher in Plai.

  • Locate the campaign creation section in the top-left corner of the screen.

3. Enter Your Campaign Prompt

Use the prompt field to describe what you want to promote.

  • Examples:

    • “20% off first purchase”

    • “First week free”

    • “Showcase ski resort packages”

This prompt informs the AI about the focus of your campaign.

4. Select Media

On the right side of the screen, you’ll find the Media Selector. This allows you to provide raw images for the AI to use.

Options to upload media:

  • Upload your own images (ensure they are raw — no headlines or logos).

  • Generate images using Plai’s AI tools.

  • Scan your website for images.

  • Use Shutterstock’s licensed library (e.g., search “ski centers” for stock photos).

Tip: Choose high-quality raw images — the AI will add text, logos, and music automatically.

5. Generate Your Campaign

  1. Confirm your media selection.

  2. Click the Generate button.

  3. The AI will:

    • Create images and videos using your raw media.

    • Add headlines, descriptions, logos, and music.

    • Build the campaign structure, including targeting and ad placements.

6. Review Ad Variations

  • Click See Ad Combinations to preview generated ads.

  • The AI provides multiple formats:

    • Vertical videos (for Stories/Reels)

    • Square images and videos (for feed placements)

You can:

  • Edit any creative.

  • Ask the AI to generate additional variations.

  • Combine results with other tools like meme generators, AI avatars, or Shutterstock images.

7. Set Campaign Goals and Budget

  • Confirm your campaign’s goal (e.g., traffic to your website).

  • Set your daily budget (default is $10/day).

8. Launch or Schedule Your Campaign

  • After reviewing creatives and settings, you can:

    • Launch immediately

    • Schedule for a later time

    • Enable Optimize for Me

    • Save as a Draft

Need Help?

If you have any questions or suggestions for future tutorials, contact our support team at getsupport@plai.app