How to create a Google Ads Manager Account (MCC)

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Step 1: Sign in or Create a Google Account

Go to https://accounts.google.com.
Use an existing Google Account or create a new one dedicated to managing your clients.

Step 2: Access Google Ads Manager Accounts

Visit the Google Ads Manager Accounts sign-up page: https://ads.google.com/home/tools/manager-accounts/
Click Create a manager account.

Step 3: Set Up Your Manager Account

Select Manager account as the account type.
Provide the following details:
- Account Name: Choose a name that reflects your agency or team.
- Primary Use: Select “To manage other people’s accounts” if you’re managing clients.
- Country & Time Zone: Choose the correct time zone — this cannot be changed later.
- Currency: Select the currency you want to use for billing and reporting.

Step 4: Confirm and Create

Review your information and click Submit to create your MCC.
You’ll be redirected to the Manager Account dashboard.

Step 5: Link Existing Google Ads Accounts (Optional)

In your new MCC dashboard, click Accounts → Link existing accounts.
Enter the Customer ID of the Google Ads account you want to manage.
The account owner must approve your request.

Step 6: Connect Your MCC to Plai (Recommended)

Once your MCC is set up, you can connect it to Plai to simplify account management:

Plai allows you to securely connect your MCC and easily manage multiple Google Ads accounts without sharing individual logins.
It streamlines permissions, improves collaboration with your team, and makes monitoring ad performance more efficient.
To connect:
1. Log in to Plai.
2. Navigate to Integrations → Google Ads (MCC).
3. Authorize the connection using your Google account.

Benefits of Using an MCC

Manage multiple accounts with one login.
Consolidated reporting and easy switching between accounts.
Control user access and permissions.
Simplified billing options.
Even easier access management when connected with Plai.