Generate branded images and videos

Before you begin

• Brand context must be set up — your logo, colors, and brand voice are what make these creatives "branded." If you haven't done this yet, see Set up brand context.
• You'll need at least one product or service defined in your brand to generate product-specific creatives.

What Smart Creative Templates produce

When you generate creatives using Smart Creative Templates, the AI uses your brand's:

• Logo — placed consistently in the composition
• Brand colors — applied to backgrounds, overlays, and text elements
• Brand voice — used to write the ad headline and body text to match your tone
• Products or services — the offer is pulled from your brand library

The result is a set of sized, professional looking ready-to-use ad images (and video where applicable).

How to generate branded creatives

1. Open the Creative Hub from the left sidebar.
2. Select Smart Creative Template as the generation method.
3. Select the ad format you need: square (1:1), vertical (9:16), horizontal (1.91:1), or story. Multiple formats can be generated together.
4. Select the product or service to feature, or leave it to the AI to pull from your brand library.
5. Select the templates to be used.
6. Click Generate. A set of creative variations is produced depending on how many templates you selected.
7. Review the generated creatives. Select the ones you want to use, or click on edit to modify details.
8. Save selected creatives to your creative library or add them directly to a campaign.

Generate product shots

If you have a product photo — even a plain white-background product image — Product Shot can generate lifestyle and professional imagery from it. This places your product in real-world contexts (a kitchen counter, a desk setup, outdoors) without a photoshoot.

1. In the Creative Hub, choose Product Shot as the generation method.
2. Upload your product photo.
3. Select one of the Marketing Angles to be used.
4. Generate and select the best result.

Generate ad images from a text prompt

For more open-ended creative direction, use Text-to-Image generation to produce original images from a written description. You can select predefined categories or do your own prompt. This doesn't apply brand colors automatically — use it when you want full creative control over the visual, then add your brand overlay separately.

Common issues

Generated creatives don't look on-brand

This usually means the brand context is incomplete. Check that your logo is uploaded, brand colors are set (at least a primary and secondary), and your brand voice description is filled in under Set up brand context. The more complete the brand profile, the more consistent the output.

Generated text is in the wrong language

The AI follows the language set in your brand context. Check the language field under your brand settings and update it if needed. You can also specify the language directly in your generation prompt as a temporary override.

The format I need isn't in the output

Select all the formats you need before generating — once you've selected formats and hit Generate, you can't add more without starting a new generation. If you only generated one ratio and need another, run a new generation with the additional format selected.