Create campaigns with multiple ad sets
Multiple ad sets let you test different audiences, creatives, or budgets within the same campaign. In our Platform, ad sets are always added after the initial campaign is launched — there are three ways to do it.
Option 1: Right after launching
When you publish a new campaign, our app immediately shows a pop-up asking if you want to generate another ad set. Select yes to build an additional ad set on the spot — same campaign, new targeting or creative variation. This is the fastest way to set up an A/B test from the start.
Option 2: From the Advertise tab
- Go to Advertise and find the campaign you want to expand.
- Tap the three dots (⋯) next to the campaign.
- Select + New ad set.
If the campaign already has multiple ad sets, our app will ask you to pick one to use as a starting point — it copies that ad set's contents so you can edit what you want to change rather than building from scratch. You can edit the targeting, creatives, and copy, or reprompt the AI entirely.
Option 3: From within the campaign editor
Open a campaign to edit it. The currently selected ad set is duplicated by default when you add a new one from here. You can also add a new ad set based on a template previously saved in your Creative Hub.
Testing tip: Change only one variable per ad set — either the audience, the creative, or the copy — so you can clearly attribute any performance difference to that specific change.
Related articles
- Duplicate a campaign
- Edit a live campaign
- Create reusable templates in the Creative Hub
- Targeting: Meta (Facebook & Instagram)