---
title: Create ads in different languages
description: How to create ads in different languages in the app — change your brand language setting, specify a language in the generation prompt, and set up separate brands for multilingual campaigns.
---

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# Create ads in different languages

## The app generates ad copy in the language set in your Brand Context. There are two ways to target a different language — adjust your brand language setting, or specify the language directly in the generation prompt.

### Option 1: Change your brand language

Go to **Brand Context → Language** and select the language you want. All AI-generated copy for that workspace will be produced in the selected language from that point forward. See *Supported languages* for the full list of available options.

### Option 2: Specify it in the prompt

If you need a one-off generation in a language that isn't your default, add it directly to the generation prompt — for example: *"Write this ad copy in French"* or *"Generate in Brazilian Portuguese."* The AI will follow the instruction regardless of your brand language setting.

### Running multiple language markets

The most reliable approach for ongoing multilingual advertising is to create a **separate brand for each language market**, with the appropriate brand language set on each. This keeps copy clean and consistent without needing manual overrides per generation.

**Optimize for Me doesn't work across languages.** If you run campaigns in multiple languages from a single workspace and use Optimize for Me, it will rewrite copy based on the brand context language — which may overwrite ads in other languages. Use separate brands per language to avoid this.

 

#### Related articles

- Supported languages
- Set up brand context
- Use Optimize for Me

 

- [Start Here](https://aiads.tips/start-here?hsLang=en)
- [Connect Your Accounts](https://aiads.tips/connect-your-accounts?hsLang=en#main-content)

    - [Platform connections](https://aiads.tips/connect-your-accounts?hsLang=en#platform-connections)
    - [Troubleshoot Connections](https://aiads.tips/connect-your-accounts?hsLang=en#troubleshoot-connections)
    - [Pixels & tracking](https://aiads.tips/connect-your-accounts?hsLang=en#pixels-tracking)
    - [Account Management](https://aiads.tips/connect-your-accounts?hsLang=en#account-management)
- [Launch Campaigns](https://aiads.tips/launch-campaigns?hsLang=en#main-content)

    - [Campaign Management](https://aiads.tips/launch-campaigns?hsLang=en#campaign-management)
    - [Campaign features](https://aiads.tips/launch-campaigns?hsLang=en#campaign-features)
    - [Platform guides](https://aiads.tips/launch-campaigns?hsLang=en#platform-guides)
    - [Targeting & audiences](https://aiads.tips/launch-campaigns?hsLang=en#targeting-audiences)
    - [Blockers](https://aiads.tips/launch-campaigns?hsLang=en#blockers)
- [Creative & AI Tools](https://aiads.tips/creative-ai-tools?hsLang=en)
- [Optimize & Results](https://aiads.tips/optimize-results?hsLang=en#main-content)

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    - [Budget guidance](https://aiads.tips/optimize-results?hsLang=en#budget-guidance)
    - [Troubleshooting](https://aiads.tips/optimize-results?hsLang=en#troubleshooting)

[![Screenshot 2025-10-30 at 3.21.18 PM](https://aiads.tips/hs-fs/hubfs/Screenshot%202025-10-30%20at%203.21.18%20PM.png?width=275&height=114&name=Screenshot%202025-10-30%20at%203.21.18%20PM.png "Screenshot 2025-10-30 at 3.21.18 PM")](https://aiads.tips?hsLang=en)