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Create a Facebook Pixel

Step 1: Create a Dataset on Facebook Ads

  1. Log in to Facebook Business Manager:

  2. Navigate to the 'Business Settings':

    • From the Business Manager dashboard, click on the settings option (cog icon) in the bottom left corner.
    • Under the "Data Sources" section, click Datasets.

  3. Create a New Dataset:

    • Under "Datasets" tap on Add on the top right corner and give it a clear name.
    • Once created, tap on the Connected Assets tab and then on Connect Assets.
    • Choose Other Business Assets and select the correct Ad Account from the selection menu to connect your dataset.
    • Click Add.
Step 2: Connect the Facebook Pixel to Your Website

 

  1. Go to Facebook Events Manager:

    • From the Business Manager dashboard, click on the hamburger menu (three horizontal lines) in the top left corner.
    • Under the "Advertise" section, click Events Manager.

  2. Install the Facebook Pixel on Your Website:

    • In the Events Manager dashboard, click on Data Sources on the left menu and make sure you're on the correct Dataset (it's the one you created on the previous step).
    • Choose one of the following methods:
      • Manually add the Pixel code to your website: Copy the Pixel base code and paste it in the section of your website’s HTML code on all pages.
      • Use a Partner Integration (e.g., Shopify, WordPress): If you’re using a third-party platform, you can follow their integration guide for installing the Pixel.
      • Use Google Tag Manager: If you use Google Tag Manager, you can add the Pixel code as a new tag in your Tag Manager dashboard.

  3. Verify the Pixel is Working:

    • To ensure the Pixel is firing correctly on your site, use the Facebook Pixel Helper Chrome extension to check if the Pixel is active on your pages.
Step 3: Create Audiences Using Your Pixel Data

 

Now that the Pixel is connected and tracking events on your site, you can create custom audiences based on users' actions.

  1. Go to the Meta Launcher on the Advertise tab

    • Within the Targeting section, tap on Retargeting

  2. Create a Custom Audience:

    • Click Create Website Audience, then select your Pixel as the source.
    • Define your audience criteria (all website visitors or people who viewed specific pages).
    • Set the time frame for how far back you want to track actions (e.g., last 30 days).
    • Click Create Audience.

  3. Use Your Dataset for More Targeted Ads:

    • You can now use the audience as targeting criteria for your ads.
    • If you wish to generate a Lookalike audience, head over to the Lookalike Audience tab and tap on Create Lookalike Audience.
    • Under the Audience Source you will be able to select the recently created Custom Audience.
    • The created audiences will show up on the Retargeting and Lookalike audience tabs. You can also exclude any of these audiences from new campaigns.